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Course Description

The i4Geo Geospatial Science & Technology Series is a dynamic, hands-on workshop series designed to provide participants with advanced skills and practical knowledge across a broad spectrum of geospatial analyses and applications. All modules can be taken in a ‘watch and learn’ style, however some also offer the option to bring your own laptop and follow along with exercises, provided necessary software and files are preloaded.

The Geo Biz Development Workshop is designed to equip participants with practical entrepreneurial skills and strategic insights essential for thriving in the geospatial industry. This dynamic workshop blends business fundamentals with geospatial innovation, offering actionable tools to turn ideas into successful ventures and effectively navigate a competitive market.

Course Outline

The following topics will be presented and discussed:

  • Finding Customers for Your Geospatial Business
    • Strategies for identifying and reaching your target audience to build a sustainable customer base.
  • Refining and Strengthening Your Business Idea
    • Techniques to evaluate and optimize your geospatial business concept for maximum impact.
  • Standing Out from the Competition
    • Insights into differentiating your services and building a unique value proposition.
  • Monetizing Your Geospatial Solutions
    • Practical approaches to revenue generation, pricing models, and financial sustainability.
  • Building and Scaling Your Business Idea
    • Steps to develop a strong business foundation and plan for long-term growth.
  • Pitching Your Business Idea for Success
    • Crafting persuasive pitches to attract investors, partners, and stakeholders.

Learner Outcomes

By the end of this workshop, participants will gain essential skills to identify and connect with potential customers effectively, ensuring a solid foundation for business growth. They will learn methods to refine and validate their geospatial business ideas, developing strategies to stand out in a competitive market. The workshop will also cover key aspects of revenue models and financial sustainability, helping participants understand how to generate and maintain consistent income. Additionally, attendees will build a strong foundation for scaling their business ideas and master the art of crafting persuasive pitches to secure funding and strategic partnerships. This workshop is ideal for professionals, entrepreneurs, and students seeking to transform innovative geospatial ideas into successful businesses. Through interactive sessions, hands-on
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Enroll Now - Select a section to enroll in
Section Title
07. (FEB. 28) - Geo Biz Development
Type
In-person
Days
F
Time
1:00PM to 4:00PM
Dates
Feb 28, 2025
Schedule and Location
View Details
Contact Hours
3.0
Location
  • Lethbridge Campus
Delivery Options
Classroom  
Course Fee(s)
i4GEO Series - Community non-credit $75.00
i4GEO Series - Uleth student non-credit $40.00
CEUs
0.3 CEUs
Drop Request Deadline
Feb 28, 2025
Transfer Request Deadline
Feb 28, 2025
Instructors
Section Notes

University of Lethbridge Students:

  • Create an account in our Continuing Education system
  • Email continuing.education@uleth.ca  include your full name and ULethbridge ID #
  • Wait for notification that we have updated your account
  • Log back into the Continuing Education account and complete the payment process
    • you should see the student pricing option at checkout!   
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